Hotel Marketing Results

Hotel Brand | Case Study
- 1900% ROI on Direct Bookings
- 248% Increase to Direct Traffic
- No Fee's from OTA's

As a renowned hotel brand located in a prime tourist destination, our client's goal was to increase direct bookings through their website, steering customers away from third-party booking platforms (OTA's) like Booking.com and Agoda.

Within the first six months, Sands Media successfully implemented a targeted digital marketing strategy that included specialised Hotel Campaigns alongside Google Performance Max and Facebook Ads. This multifaceted approach delivered an impressive average ROI of 1900% on booking add-to-carts on the hotel's direct website.

Our client recognised the need to enhance their online presence and attract guests directly, as reliance on OTAs often resulted in higher commission fees and lower profit margins. Sands Media crafted a comprehensive marketing plan tailored to achieve these goals, focusing on creating engaging ad content and optimising the booking experience.

We launched a series of targeted campaigns designed to showcase the hotel’s unique offerings across the entire Google Network. By utilizing Google's powerful tools, we reached potential guests through a mix of search and display ads that highlighted special promotions, local attractions, and exclusive packages available only through the hotel's website.

We developed visually striking Facebook ads aimed at raising awareness and generating interest in the hotel. By leveraging Facebook's advanced targeting capabilities, we reached audiences likely to convert, including travelers searching for accommodations in the area. Our campaigns utilised static and story ad formats to showcase the hotel’s amenities, along with a compelling Call to Action.